Web
design is much more than the creation
of a beautiful web page.
Quite apart from its role as an advertising
tool, an interactive website may also serve
to support operational procedures (for example
rent-a-car reservations) and client-base
requirements (technical manuals for various
devices).
Website
design is no different to other advertising
tools in that it follows the following simple
"rule-of-thumb".
Interest
- Desire - Action
Interest:
When you enter in a website, something should
attract your attention.
Desire:
The products or services that a website
includes should be presented in a specific
way so as to create the desire for shopping.
Action:
Websites, with suitable contact forms, should
allow visitors to buy or order products.
The cost of internet advertising should
be estimated according to your budget
and includes the design, the maintenance
and the promotion of your website in the
internet.
The
budget for internet advertising
is calculated based on overall company expenditure
on advertising (including the creation of
commercial catalogues, sample catalogues
etc).
*
Rather disappointingly, we note that many
companies that spend huge amounts (50.000-100.000
Euro) to design and print commercial product
catalogues, will spend only 1.000 Euro to
promote their company to the millions who
use the internet.
Of
course, our aim is not to talk you into
increasing your budget, as, at the same
time, we have examples of companies that
invested a huge budget for internet advertising
without the expected results.
Statistics,
analysis and market research can help estimate
the budget that your company
should spend to create an impressive website
at a fair price.
With
our help, your company will acquire a strong
internet presence, with security, integrity
and pride.
We
will help you learn:
...what
to say,
...where to say it,
...when to say it,
...how well we said it.
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